Apr. 13th, 2009

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This seemed so apposite after various conversations before and after the Twitter panel at Eastercon, and in particular latterly with [livejournal.com profile] fishlifter and [livejournal.com profile] bohemiancoast that I thought I'd quote at length..

Watch out for Bitter!! Coming to Plokta, maybe :-)

"The number of people using Twitter in February jumped a dramatic 700% compared to the same month last year, reported ComScore. And who's largely behind that huge increase? Well, it's not the teen set. It's not even twenty-somethings or thirty-somethings, according to the online researcher.

Online researcher ComScore found that people between 45- and 54-years-old are 36% more likely than other age groups to use Twitter, making them the highest rated age group, followed by 25- to 34-year-olds, who are 30% more likely to Tweet out updates about their life and work.

What's notable about this is that traditionally, the people who first populate social networking sites - think Myspace and Facebook - are, well, younger. Much younger. Teens talking about school and dating, and posting pictures of pool parties and proms got Myspace off to its meteoric start.

But older users - you know, the ones who've been able to vote for 15 years or more - are now diving into social networking. Just last month, Hitwise Pty., which measures online traffic, reported that Facebook's audience of people over the ripe old age of 35 increased by 23% in February compared to February 2008. While the social network was launched to serve college students, Facebook has broadly expanded that audience over the past year to include many middle-aged folks.

"The skew towards older visitors, although perhaps initially surprising for a social media site, actually makes more sense than you might think at first," wrote Radwanick. "With so many businesses using Twitter, along with the first generations of Internet users "growing up" and comfortable with technology, this is a sign that the traditional early adopter model might need to be revisited. Not only teenagers and college students can be counted among the 'technologically inclined', which means that trends are much more prone to take off in older age segments than they used to."
Twitter traffic skyrockets, thanks to middle-age tweeters | ITworld


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