I watched a tiny amount of series 1 and I'm not watching series 2 at all, and one reason is, as already noted, that it's only oriented to sales negotiation and not rounded business skills. And the fact is that you do need to have an awareness of selling principles, commercials etc to do many business roles, but you don't have to be a *Salesman*. That's a very specific animal and we employ particular people to do that job.

I think the emphasis on this area says more about Alan Sugar and the nature of his business (retail electronics with a focus at the lower end of the market where price and marketing are all you've got) than about any wider aspect of UK business.