yeah, i know what you are saying, but my point, at its most crude (but with an allusion to Beckett*) is that just because there are 3000 flavours of pap, doesnt mean that we aint all eating pap. If you look at identity marketing (aka niche marketing where products are aimed at ever more rarified social sub-groups), there may well be an off the peg music/clothes/magazine combo for more and more sub-groups; but they are all equally subject to the commodification of identity that is late capitalism (aka 3000 flavours of pap).

*NAGG:Me pap!

HAMM: Give him his pap.

CLOV: There’s no more pap.

HAMM (to Nagg): Do you hear that? There’s no more pap. You’ll never get any more pap.

NAGG: I want me pap!

[Nagg lives in a dustbin.]