i thought they had already covered this with the whole indicia of identity thing? :
Each individual has his own distinct persona made up of physical appearance (image or likeness), name, voice, signature and other recognisable elements, together the so called “indicia of identity”, which for the celebrated few immediately evoke in the mind of the general public that particular individual...The right of publicity is a right to raise an action either to prevent, or to seek subsequent compensation for the wrongful appropriation for commercial purposes of another’s persona without that person’s proper consent....or the consent of a third party which now exercises the right fot that individual, to whom it has either been assigned, or by whom it has been inherited.
no subject
Each individual has his own distinct persona made up of physical appearance (image or likeness), name, voice, signature and other recognisable elements, together the so called “indicia of identity”, which for the celebrated few immediately evoke in the mind of the general public that particular individual...The right of publicity is a right to raise an action either to prevent, or to seek subsequent compensation for the wrongful appropriation for commercial purposes of another’s persona without that person’s proper consent....or the consent of a third party which now exercises the right fot that individual, to whom it has either been assigned, or by whom it has been inherited.
Image, Persona and the Law
by Simon Smith